Erewhon NYC may soon have a public address. On October 23, the New York Post reported an Erewhon awning at 644 Broadway in NoHo. The address is at the corner of Bleecker Street. Neither Erewhon nor Kith has confirmed the shop. Below, we sort the reporting from the facts. We also list what the smoothies cost today and how to get one before any doors open.
Erewhon NYC: what’s confirmed and what’s rumor
Last updated October 27, 2026.
The New York Post reported that the shop would take over the former PlantShed cafe and florist space. That space sits inside a Kith women’s store. According to the Post, construction began after PlantShed closed last month, and the Post found the windows blocked out.
The Post’s source was Chandler Forsythe of the NoHo Business Improvement District. He told the paper he saw an Erewhon canvas awning on Thursday. “I stopped in my tracks,” he told the Post. He had heard it would be a smoothie pop-up and cafe on a long-term lease. However, by the next morning someone had rolled the awning up. Neither Kith nor Erewhon responded to the Post.
So treat the Erewhon NYC storefront as reported, not announced. For now, Erewhon NYC means one private bar and a delivery radius. There is no opening date and no official menu for Broadway yet. One small note on the Post story. Its headline says Soho, but the address it gives is in NoHo.
What is Erewhon, and why New Yorkers care
What is Erewhon? According to the company’s own history, Aveline and Michio Kushi founded it in Boston. They named it after one of their favorite books, the Samuel Butler novel Erewhon. It began as a 10-by-20-foot stall below street level, which the company calls the country’s first natural foods store. Later, it moved to Los Angeles and grew into a chain of grocery stores in Southern California.
New Yorkers know it mostly from social media. In particular, the smoothies made with celebrities draw the attention. The Post names Hailey Bieber among those collaborators. Because the stores are in California, the drinks became a souvenir for visitors. That is why a single awning on Broadway made news.
How to get an Erewhon smoothie in New York today
You can already buy an Erewhon smoothie in Manhattan, with limits. The first Erewhon NYC counter is a tonic bar inside Kith Ivy. That is a private club at 120 Leroy Street in the West Village. Kith Ivy’s page calls it “the first Erewhon tonic bar outside of Los Angeles.” The page lists hours of 8 a.m. to 8 p.m., Monday to Sunday.
The bar itself is for members. Still, Kith Ivy says non-members within a select radius in Manhattan can order smoothies in limited quantities. The only routes are Postmates and Uber Eats. On October 27, the Uber Eats listing showed the Leroy Street address. Its hours read 8 a.m. to 7:45 p.m. It also showed delivery as unavailable before we entered an address, so check your own.
The Erewhon smoothie menu and prices
Here are the 20-ounce smoothies and their prices on the Uber Eats listing on October 27. Delivery fees, service fees and tips come on top, and app prices can change.
| Smoothie | Uber Eats price |
|---|---|
| Strawberry Glaze Skin | $24 |
| Cloud | $24 |
| Malibu Mango | $25 |
| Vanilla Matcha | $26.50 |
| Post-Workout | $22.75 |
| Turmeric Crush | $21.75 |
| Midnight Sun by Zara Larsson | $25.25 |
| Maca Bomb | $22.75 |
| Peanut Butter Blast | $18 |
| Almond Butter Blast | $18 |
| Body Ecology | $18 |
The Post put the typical price at “around $20.” On the app, though, most picks cost more. Strawberry Glaze Skin is the Hailey Bieber collaboration. The cheapest smoothies on the list are the $18 blasts. The listing says the Midnight Sun supports the Malala Fund. For a smaller spend, the Liquid Gold Shot costs $7.25. We have not tasted any of them, so this is a price list, not a ranking.
A practical tip for Erewhon NYC delivery is to order a little before the listed closing time. The app showed 7:45 p.m., while Kith Ivy’s page says 8 p.m. Also, the limited quantities mean a flavor can disappear for the day.
Kith Ivy: the private club behind Erewhon’s NYC debut
Kith Ivy is the members’ club from Ronnie Fieg’s Kith, on the ninth floor of 120 Leroy Street. The Post reported a “$36,000 buy-in” for membership. Kith Ivy does not list a price on its Erewhon page.
The tie matters for NoHo. The reported Erewhon NYC shop sits inside a Kith store, so the two brands appear to be expanding together. Meanwhile, you do not need a membership to order delivery, as long as your address falls inside the radius. For other new tables in the area, see Humm’s new West Village restaurant.
The Erewhon tote bag and the merch economy
The Erewhon tote bag is the cheaper way into the brand, and you can buy one from New York today. On Erewhon’s online shop on October 27, the cotton Shopper Bag cost $65 in Eggshell, Black and Navy. The Mini Shopper cost $46, and the Traveler Bag cost $150. Several colors had sold out, including the Deep Green Shopper.
The bag also turns up in fashion. A photo caption in the Post story notes Erewhon bags appeared in a Balenciaga show. Erewhon has not said whether a NoHo shop would carry the bags. For gifts with a lower profile, see our fall shopping list.
Treat the Erewhon NYC storefront as reported, not announced.
Will there be lines? What to expect at Erewhon NYC in NoHo
Forsythe told the Post that a wait of about an hour in the first weeks would not surprise him. That is a guess, not a forecast. Still, it is the only on-record estimate so far, and it comes from someone who works on that stretch of Broadway.
If the shop opens, go early on a weekday. Alternatively, keep ordering delivery from Leroy Street while the first wave passes. Then plan a proper meal nearby, such as Brasserie Boulud at Lincoln Center. We will add the date here once Erewhon or Kith confirms it. Meanwhile, this week’s pop culture news tracks the rest of the openings, and you can find more Food & Drink from High Tea Magazine.
Until then, the Erewhon NYC experience is a $24 cup delivered from Leroy Street, if your address qualifies. When Erewhon or Kith answers the Post, we will update the date, the hours and the menu here, with links to the source.
FAQ
Is there an Erewhon in NYC?
Yes, but only inside Kith Ivy, a private club at 120 Leroy Street. Non-members nearby can order through Uber Eats or Postmates.
When does Erewhon open in NYC?
No date is public. The Post reported the NoHo shop on October 23, and neither company has confirmed it.
How much is an Erewhon smoothie?
On Uber Eats on October 27, most 20-ounce smoothies cost $18 to $26.50 before fees.
What is Erewhon known for?
It is a Los Angeles natural foods grocer known for its celebrity smoothies and its tote bags.
Do you need a Kith Ivy membership to get Erewhon?
Not for delivery. Kith Ivy says non-members within a select Manhattan radius can order in limited quantities. The bar itself is for members.